I wrote a post last week about four different ways to use Yours, and talked about how anonymous paid votes could improve the discovery of content.
"Most other content platforms incentive virtue signaling with likes. They are financially free, but your name is attached to your vote. Yours is the opposite. Your vote is anonymous, but you actually have to pay, and you are rewarded for voting on posts that become popular.
This will lead to much better content curation. Instead of people liking posts about how vulnerable they are and avoiding reacting politically incorrect subjects like they would on Facebook, here on Yours you stay anonymous with your votes, but can see what people actual value enough to spend 10 cents on."
I think it is easy to underestimate the power of the 10 cent vote button here on Yours.
We come from a world of free likes on social media. Whether it is thumbs up on Facebook, hearts on Instagram and Twitter, or Upvotes on Reddit all the popular social media platforms allow an unending supply of free likes.
There is no financial cost or benefit, but likes (votes, favorites, likes, and other reactions) do bring the chance to earn and spend social capital. Almost every platform attaches your identity to your reaction. So when you like a friends post they can see that. When a friend notices that you liked their photo, you likely earn a little goodwill with them. If your lefty friends notice you liked an article about Trump, you lose a little social capital with them.
Reactions (votes) on Yours are different in three ways:
- You have to pay to vote
- You can earn from your votes
- Your votes are anonymous
1) The simple change of having to pay 10 cents to vote on a post changes the way you think about the action. Instead of mindlessly liking 70% of the stuff on your newsfeed, you pause and think for a second before pressing that vote button.
2) But voting is not just giving away 10 cents; it is an investment. If you vote on a piece of content, you receive small payments from everyone who votes after you. This incentivizes you to not only vote for your friend's posts and posts that speak to your identity but to also vote on content that you think will be popular on the platform. The best content will rise to the top quicker because there is a financial incentive to find and vote on content that you believe the community will like.
3) The third piece is easy to overlook. The votes are anonymous. We are used to being able to scroll through and see who liked our posts. On other platforms, the social currency you are earning is the approval of your friends. So we like being able to see whose social approval we’ve earned with our activity. On Yours, you earn actual money, and that takes some getting used to.
On free social media, the posts that rise to the top are not necessarily the best but are the safest (that is not to say political correct— in some groups posting about how un-politically correct you are is extremely safe and posting about the benefits of immigration is not). It is the posts that speak to our identity. It is the posts of friends looking for sympathy. It is photos of pets and sunsets that consistently get liked.
Posts that express controversial opinions in an intellectually engaging way are less likely to be reacted to than something that conforms to the bias of your friend group.
When likes are public and don’t cost anything, people dish them out when its safe. Since there is nothing to gain from liking a controversial post most people don’t do it. When you are financially incentivized and anonymous the type of content people will vote for is dramatically different.
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