https://www.youtube.com/watch?v=6tJ8WWRqcDw
It began as a normal lunar mission. They had sent men into lunar orbit four times and landed twice. But, at 55 hours, 55 minutes, and four seconds into the mission, something went wrong. What should have been the third lunar landing became a fight to bring the crew home alive. Gene Kranz is the flight director who led the “Tiger Team” that brought Apollo 13 home safely. From the very beginning of the history of NASA, he worked with Chris Kraft to define the role of Flight Director and became the third to fill the role.
There is some debate on whether Gene Kranz ever actually used the line, "Failure Is Not An Option." It could have been a Hollywood invention. But that was the general attitude among Mission Control personnel during Apollo 13.
 

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