**The 'meat' of this episode starts at 15 mins in the video.

The Single Best Way to Start Screening & Ranking ICOs

Initial Coin Offerings, otherwise known as ICOs are more popular than ever before. 
They are the new IPOs…. In fact many are much bigger than IPOs. 
ICOs represent the biggest shift in capital compared to anything we have recently seen…
…and the trend is only growing. 
Currently, if you invest in the right ICOs, you have a high likelihood that you’ll make a significant profit. 
But how do you choose the right ICO to invest in? That is the tricky part. 
There are many ways to choose a good ICO…
…and in this post, I’m going to show you how to select ONLY the best ICOs – that will outperform all others. 
There an actual formula that I’ve created to show you exactly how this is done. 
This is the key. 
I’m going to show you the first step in this process. However, first things first…. You need to understand sentiment analysis. 

What is Sentiment Analysis?

Sentiment analysis is a way to look at large sets of contextual data to understand if the data has a positive or negative sentiment or tone to it. By analyzing text based data, sentiment analysis allows you to determine if the text leans to a positive perception or a negative perception of the topic analyzed. 
This is how Wikipedia defines it: 
Sentiment analysis (sometimes known as opinion mining or emotion AI) refers to the use of natural language processing, text analysis, computational linguistics, and biometrics to systematically identify, extract, quantify, and study affective states and subjective information. Sentiment analysis is widely applied to voice of the customer materials such as reviews and survey responses, online and social media, and healthcare materials for applications that range from marketing to customer service to clinical medicine.
Generally speaking, sentiment analysis aims to determine the attitude of a speaker, writer, or other subject with respect to some topic or the overall contextual polarity or emotional reaction to a document, interaction, or event. The attitude may be a judgment or evaluation (see appraisal theory), affective state (that is to say, the emotional state of the author or speaker), or the intended emotional communication (that is to say, the emotional effect intended by the author or interlocutor).

Wow… this is some powerful stuff.

Here are a few other examples and information about how Sentiment analysis has been used: https://callminer.com/blog/sentiment-analysis-examples-best-practices/
So as you can see this is some cutting edge stuff…
…But does it really matter?

Why is Sentiment Analysis Important When Trading Cryptocurrency?

Sentiment is important in trading, particularly in the crypto world because many of the price increases and price panics are driven by sentiment in the market

This is an important point.

Investors and traders rely on confidence of a market in order to effectively buy and profit. Sentiment gives investors an edge because they can see the whole picture – how the market is ‘feeling’ about a particular stock or cryptocurrency. 
Now… what do you think of that? Still don’t believe that sentiment analysis can help you choose the right ICOs or cryptocurrency to trade? 
This is for all you doubters out there…
…a few studies that have been conducted specific to how sentiment analysis has been used to predict the stock market. 

It’s important to digest this….
How is it possible that market trends or even individual stock performance is being predicted by sentiment of media channels? 
…because humans are predictable. Stock and cryptocurrency price movements swing up or down due to human emotion. 
When a panic ensues, traders think they are going to lose all their money and sell…. 
But first people start talking negatively about the stock or cryptocurrency.
…this all starts online in the blogosheres and twitter-spheres of the internet. 
Now that is powerful – and no wonder why many multi-million dollar hedge funds are starting to take a very hard look at sentiment analysis and using it to predict market trends and activity. 
Sentiment is a reflection of how people feel about something. Sentiment is trackable. Sentiment is predictable. Sentiment is powerful.

What is an ICO Sentiment Tracker (ICOST)?

The ICO Sentiment Tracker tool is a unique way to analyze initial coin offerings, based on their social signals in the market… based on sentiment analysis. 
It’s a tool that I’ve created to help myself figure out which ICOs to invest in.
Here is a snapshot of the tool:


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